New Business Plan free essay sample

The New camp as we want to call it is a camping site that we plan to introduce for the first time in Bangladesh. The idea is to provide accommodation services to locals and tourists during peak seasons but in a unique way, that is our services will be based on outdoor activities. During peak seasons, especially the winter season, it is really difficult to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. This is where we want to take the opportunity to capitalize on the situation and provide accommodation services which is going to be much cheaper and affordable for the tourists and other potential local customers. As the set up cost of the venture is Low, we can take the opportunity of cost leadership thus making our business profitable. The business: Description of venture The New camp we want to identify it is a camping site that we plan to bring in for the initially in our country. During peak seasons, it is hard to get a place to stay in Cox’s bazaar as most hotels and motels are booked by tourists. As a result, many people are unable to spend their holidays in Cox’s Bazaar just because they could not find a place to stay. So we want to use this opportunity to take advantage of on the situation and provide accommodation services that is going to be affordable for the tourists and local customers. The set up cost of the venture is low; we can take the prospect of cost leadership as well as profit seeker. The purpose of our business is to provide outdoor accommodation. In order to do so we need to have our own land but since it is very costly to have our own land, we decided to lease the land from the government. Currently to start the business we will take the lease a land which area is 3 bigha at Laboni point, Cox’s Bazaar. Our estimated budget is 30000000 taka. So we need to do the following activities to start the business: ? Lease the land. ? Land development ? Recruit Management employees ? Buying tents of various types – starting off with 60 tents ? Hiring security guards, helpers/care takers ? Chefs ,assistants lifeguards ? Administrative officers in charge of supervision ? Equipment and utensils Logistics other Developments Vision Mission Vision Statement: Our vision is to promote and encourage outdoor activities for families and friends and to become the number one camping resort in Bangladesh. Mission Statement: Customer satisfaction is our top priority and we want to make sure every customer that we will have will be satisfied with our products and services. We want to achieve this feat by providing top quality services by ensuring healthier environment, quality f ood items and spacious tents, outdoor activities within a much cheaper package. Market Analysis Such incomes level customers whom income level is | | |reasonably priced in terms of our products services. | |Social Class: |For this portion we will choose specially upper and middle class | | |people. | Target Markets Customers: The market for new camp product cover large area of diverse populated groups. Although it will locate in Laboni point near beach, it is an area where people travel and one that is also frequented by tourists. The main goal of this business is to provide tourism related outdoor facilities for friends and families with in local foreign tourists. As we are stating these sort of business for the first time in perspective of our country in a sense the market will be monopoly. But in other sense here there are lot hotels and motels providing almost same facilities so we can call the make as well as oligopoly. If we are going to start our business in Cox’s Bazaar for New camp there are many competitors specially the hotels. For the attraction and make it valuable to the potential customers we are going to follow two types of strategies according to Porters Generic strategies. One is Cost leadership strategies and another is Differentiation strategies. In the following how we can implement in our business are explain briefly: Cost leadership strategies: To make our product and services competitive among the competitors we will go for the cost leadership strategies. Companies that choose a cost-leadership strategy offer relatively standardised products with features or characteristics that are acceptable to customers in other words, with a minimum level of differentiationat the lowest competitive price. This means that companies offer standardised products to an industrys typical customer. Customers receive value when a company successfully implements a cost leadership strategy. We are going implement this strategy by following Points: †¢ Building efficient-scale facilities. †¢ Establishing tight control of production and overhead costs. †¢ Minimising the costs of sales, product research and development, and service. Differentiation strategies: We will differentiate the products someway in order to compete successfully. Like for accommodation facilities we are proving tents that really differentiate from our close competitors. We are going to implement this strategy by following some aspects: ? By cost differentiation. Same product and service in diverse form. ? Providing exceptional services. Like all the facilities means products and services in one price. Services: Here we will divide our products and services into two portions one is regular basis and special. So the packages we are going to offer here we will count it as a special for the peak season and all other services for regular basis. Services: According to our business type we categorize our service into three types. They are Couples package, Family package and Friendly package. ? Couples package: Couples package is that tent for two people with other services. This package will cost 1500 taka per day with all services. Under this package normally we will offer food for breakfast, lunch, dinner and other services like party places, rest room area etc. For this package in extra we will also provide 2 round free Jet Ski rides and free movie tickets. ? Family package: Family package is that tent for four to six people with related services. For this package we decide to take 2000 taka per day. Here we will provide all the services as usual with play ground for children and 1 BBQ dinner for whole family. But we will afford a service as bonus that is free movie tickets for outdoor movie theater. ? Friendly Package: Friendly package is that tent for six to eight people. In favor of this package we will come to a decision for the cost is 2300 taka per day by provides all the services. As we are going to start the business for the first time as a bonus here also we will provide some services that are free movie tickets, free Jet Ski rides for 2 rounds, free entry to one DJ party, 1 BBQ dinner free. Additional Services: ? Breakfast – Fruits, eggs, pancakes, bread and jam, fresh juices, cold drinks, and other beverages etc. ? Lunch – Fast foods like burgers, hotdogs, French fries, sandwiches/ Indian cuisine/ Bangladeshi cuisine. ? Dinner – BBQ/ Thai cuisine/ Chinese cuisine. ? Refreshments- tea, coffee, soft drinks, mineral water, fresh fruit juice. For the purpose of recreation and excitement we will make available some other services related with tourism. Other services are: †¢ Rest room area with swimming pool †¢ Camp fire †¢ Party Space †¢ Jet skis †¢ Children’s play ground †¢ Outdoor movie theater According to our product and services we are going to provide to fulfill the need of local and foreign tourist in Cox’s Bazaar during the peak season because it is difficult to get the room services and other facilities. As it’s a new business in perspective of Bangladesh completely a new experience for our countries people specially. Also able to accomplish all the purpose at a time they are living, recreation, low cost facilities and new experience in comparison to other providers. That’s how make our product competitive and unique. During this time in Cox’s Bazaar people have to pay only the room service in this amount what we are going to provide in our products with other services. So in that point of view by maintaining 30% profit margin in total and these products services competitively it is healthy situation for us. In viewpoint of Bangladesh all the time it is pretty much difficult to get the license from government to lunch a business, also transportation problems and sometimes difficult to necessary materials too. So we are hoping to face these sorts of obstacles to start out business with these products and services. Marketing Sales Here we target people as our customers mainly college university student, families couples, foreigners and In focusing on the unique aspect of our product service theme and customer a mix of marketing vehicles will be created to convey our presence, our image and our massage. So in the following we are showing the mediums will be use to market our product: ? Print media: We will use print media as our first choice to implement the marketing of our product. As a print media we will go to use Newspapers, Magazines and Student publications. ? Broadcast media: We will broadcast local programming and interest shows as a promotional activity through television and radio advertisement. ? Web: We will build our own website with online booking systems; other details will include contact info, package and service info and price details. ? Trade shows: We will campaign in different universities and colleges in Bangladesh. Through which we can make our product and services notorious to people. ? Miscellaneous: We will use some other intermediates for the purpose of promotion like billboards, seminars, one to one sales and leaf lets. A public relations firm has been retained to create special events and solicit print and broadcast coverage, especially at the start-up. For this purpose our budgeted cost will be 800000 Taka per year at the start. Sales Tactics: Selling and sales results are pretty clear cut: you get what you put into your sales efforts. If your employees are unhappy, or if you do little to sell your product, you’ll likely do just that: sell little of your product.